Pros

Cons

• Easy to use backend
• Some unique features for advertisers
• Innovative company
• Sign-up procedure is quite simple
• Presences in the UK, France, Germany and Spain
• US and "worldwide" traffic also available
• Distribution network includes IXQuick.com, DogPile.co.uk and Infospace.com/uk/
• Low signup costs
• Lower bids than Overture, Google, etc
• Free tools for easy campaign and budget management
• Said to have high-quality traffic
• Helpful client services
• Also has its own web page index; free submission and paid inclusion available
• Has a mobile phone search platform
• Independent company
• Has 2 keyword matching options (phrase and broad) and negative keywords.

• Low traffic levels (although quality can be high)
• Spreadsheet for bulk keyword submissions is confusing at times
• Limited distribution network
• Local search technology is limited at present

Recommendation

"Recommended" - Mirago may not provide thousands of visitors a month but the feedback from advertisers suggest quality of traffic with good conversion rates. With a low signup fee, some low bids and innovative account tools, Mirago is worth a try. With its PPC and indexing technology, the company has an all round search solution and is one to watch.

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